Introduction

My client, an eCommerce store, wanted to generate sales for their products. They decided to leverage the power of Google Ads (PPC) to reach potential customers and boost their sales despite never running Pay Per Click ads before.

Strategy and Execution: Leveraging Pay Per Click Ads for Success

In a highly competitive and price-driven market, I carefully considered the best strategy to meet the client’s needs. Google Shopping ads emerged as the ideal choice to capture their target audience effectively. I organised the products into separate campaigns, optimising their visibility and reach. By adopting a data-driven strategy, I continuously fine-tuned the campaigns based on product performance.

Given the new account’s absence of historical data, I set achievable benchmarks and aimed for incremental improvements in performance over time. Regular reviews of search terms improved the quality of traffic and boosted sales.

Throughout, the focus was on data insights and thoughtful execution, which achieved significant impact for my client in the market. The approach positioned them for steady growth and success, adapting to the ever-changing market dynamics.

Results

The campaign showed exceptional results with a high return on ad spend (ROAS). Over the campaign duration, the key metrics were as follows:

• Total Impressions: 6,934,682
• Total Clicks: 67,490
• Total Purchases: 1,717
• Average Cost per Purchase: £8.79
• Total Revenue: £84,540.07
• Average Return on Ad Spend (ROAS): 5.36

The campaign’s performance increased significantly over time. Monthly metrics showed a steady increase in impressions, clicks, and conversions. Despite the lack of previous data, the campaigns managed to achieve an average of £5.36 back for every £1 spent, indicating the success of the data-driven strategy.

Conclusion

The campaigns demonstrated the power of a data-driven approach in PPC advertising. It showed that even without previous data, it is possible to create and optimise successful PPC campaigns by setting benchmarks and aiming for period-on-period improvements. The campaign provided valuable insights and lessons that will guide future PPC efforts for the client.

Ready to transform your business with a  PPC strategy that delivers results? 

You’ve seen the impressive results achieved for the client, with substantial month-on-month growth in both revenue and cost-effectiveness. This success story could be yours.

At JSB Digital, I leverage in-depth market analysis, ongoing optimisation, and a laser focus on performance to drive sales and provide a good return on investment. Whether you’re new to PPC or looking to improve your current campaigns, I have the expertise to help you succeed.

Don’t leave your potential growth untapped. Let’s discuss how a tailored PPC strategy can help you achieve your business needs and goals. I’m James, and I’m ready to guide you on this journey.