JSB DigitalA Shopping account built from nothing.
An eCommerce store with no paid search history at all. Over the campaign period it returned £5.36 for every pound spent.
The starting point
The client had never run pay-per-click advertising. They wanted to sell more of their products and had decided Google was the place to do it — which meant starting with no historical account data to work from and no benchmarks to aim at.
The approach
The market was competitive and price-driven, which made Shopping the right primary format: it puts the product and the price in front of someone already searching for it. I split the products into separate campaigns so that performance could be read and controlled at a useful level of detail rather than averaged into one number.
With no history to lean on, I set achievable early benchmarks and worked for period-on-period improvement rather than pretending to know what “good” looked like on day one. Regular search term reviews cut the irrelevant traffic and pushed budget towards the queries that converted.
The results
- 6,934,682 impressions
- 67,490 clicks
- 1,717 purchases
- £84,540.07 total revenue
- 5.36 average return on ad spend
Performance climbed steadily month on month. The account had no data advantage at the start — it built one.
Tell me what you're spending, and what it's returning.
A 30-minute call, no pitch deck. If I'm not the right fit I'll say so on the call and point you somewhere better.