JSB DigitalServices
Google and Meta, for eCommerce. That's the whole list — and it's deliberate.
Most of the value isn't in the platform.
Anyone can build a campaign. The decisions that actually move a business sit above the account, and they're the ones agencies tend to skip because they're harder to put in a monthly deck.
Where the next pound goes
Google or Meta, capturing demand or creating it. Both channels compete for the same budget, and treating them as separate line items is how money ends up in the wrong one.
Measurement that reflects the business
Platforms report what they can attribute to themselves. That isn't always what your business did. Getting the gap between the two straight changes what you'd optimise for.
Knowing what to leave alone
A campaign that looks poor on a fourteen-day view is sometimes broken and sometimes still learning. Reacting to the first is necessary. Reacting to the second is how accounts get worse.
Structure you can read
Accounts get built for tidiness rather than legibility. If you can't see which products, audiences or queries are carrying the spend, you can't act on any of it.
Two, done properly.
Google Ads
Search, Shopping, Performance Max, and the product feed that decides how well any of it works.
- Account audit and restructure
- Ad copy, assets and extensions
- Shopping feed diagnosis and optimisation
- Weekly search term review and negative management
- Bidding strategy and budget allocation
- Conversion tracking verification
Meta Ads
Prospecting, retargeting and catalogue advertising across Facebook and Instagram.
- Account structure and campaign builds
- Creative direction and strategy
- Creative testing and iteration
- Catalogue and dynamic ad setup
- Ad copy written for the placement
- Conversion tracking verification
Flat fee. Direct access. Thirty days' notice.
- The fee doesn't move with your spend. Percentage-of-spend pricing quietly rewards me for spending more of your money. A flat monthly fee doesn't.
- You talk to me. Not a strategist at the pitch and a junior in the account afterwards. Same person throughout.
- Reporting you can act on. Most agencies tell you what your ads did. I'm more interested in what your business did.
- Rolling thirty-day terms. If it isn't working, you leave. I'd rather earn the next month than be owed it.
One-off consultancy.
Ongoing management only makes sense above a certain spend. Below that, my fee is a big share of your budget and you'd feel it more than you'd feel the improvement. I'd rather say so than take the work.
So there's a smaller option: a single session on your account. I go through it properly beforehand, we spend an hour together on what I'd change and in what order, and you get a written summary afterwards — a prioritised list you can work through yourself or hand to whoever runs your ads.
It starts with the same call as everything else. If ongoing management is the right fit, I'll say so. If it isn't, this usually is.
The honest limits.
- I don't produce creative at volume. I'll brief it, script it, work through ideas with you, add text overlays to footage you supply, and tell you plainly which creative is carrying the account and which is dragging it. What I'm not is a studio — if you need a steady stream of shot-and-edited content, a creative studio will out-produce me every time. Where you have one, I'll work alongside them and make what they produce work harder.
- I don't do SEO, email, or anything outside paid Google and Meta. Two channels, done properly, beats six done adequately.
- I don't take on everyone who asks. Two or three new clients a year. If the fit isn't there I'll say so on the first call rather than three months in.
Tell me what you're spending, and what it's returning.
A 30-minute call, no pitch deck. If I'm not the right fit I'll say so on the call and point you somewhere better.