JSB Digital

Google and Meta advertising for eCommerce brands.

Run by one senior specialist, not a team you never meet. I use AI where it makes the work faster and better — and my own judgement everywhere it counts.

The shift

The maths of hiring an agency has changed.

For a long time, a full agency team was the only way to get serious output — strategy, builds, reporting, testing — because it took that many hands. It doesn't any more.

AI has changed how much one experienced specialist can deliver, and I've leaned into that fully: the repetitive work is automated, the analysis is faster, and what you're paying for is the part that can't be automated — knowing what to do with it.

You work with me directly. The person on the call is the person in the account.

Where AI fits

Not in the decisions. In the drudgery.

  • Search term reviews that used to take an afternoon take minutes — so they happen every week, not every quarter.
  • Creative fatigue checks run across every live ad each week, with different thresholds for prospecting and catalogue — so a tiring ad gets caught before the numbers say so.
  • Feed audits cover every product row rather than a sample — so nothing hides in the rows nobody checked.
  • Reporting is assembled automatically, so the time goes into reading it rather than making it.

What that buys you isn't a cheaper service. It's more of my attention on the decisions that actually move performance.

Services

Two channels, run properly.

Google Ads

Search, Shopping, Performance Max and the feed underneath them. Account structure, search term review, bidding, and the weekly work of cutting waste before it compounds.

Meta Ads

Prospecting and retargeting across Facebook and Instagram, built around your creative. Creative testing, budget allocation, and honest reads on what's working before it's scaled.

Who you're hiring
James Brown, JSB Digital

James Brown.

Paid media since 2016, and JSB Digital on my own since 2020. Most of my clients have been with me for years rather than months — the only credential I'd put much weight on, since anyone can win an account and staying in one is harder.

Next step

Tell me what you're spending, and what it's returning.

A 30-minute call, no pitch deck. If I'm not the right fit I'll say so on the call and point you somewhere better.