This Facebook Advertising Case Study will look at how JSB Digital used Google AdWords to increase revenue by £10,955.73, despite spending £1,245.88 less on ads.
The client is an eCommerce company, who uses JSB Digital for their paid social as well. Due to the impressive performance there, they decided to bring the PPC over to JSB Digital.
The Brief
- Our client wanted to reduce the overall monthly outlay so I had 25% less ad budget.
- The aim was to maintain revenue levels despite the decrease in available budget.
The Solution
- As I inherited the account with campaigns live and running, I immediately completed an audit of the account.
- I identified underperforming keywords and removed them whilst doing extra keyword research to ensure all relevant topics were covered.
- I restructured the campaigns to include a more comprehensive selection of products whilst introducing Shopping campaigns as well.
The Results
- £21,266 revenue generated (up from £10,270 - a difference of nearly £11k!)
- £3,110 ad spend (down from £4,356 - that's a saving of £1,250)
- 6.83 return on ad spend (ROAS) (up from 2.35 - that's earning over £4 more per £1 spent than before)
What the client had to say…
“James' data-driven approach has worked excellently. Despite reducing the ad spend he has doubled our revenue from PPC advertising in a matter of months. With the work he has done with Facebook ads as well, we really are delighted to have James assisting us with our paid advertising.”
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