Find helpful articles and resources to widen your knowledge on all things Paid Advertising. 

Which Facebook objective should you be optimising for
James Brown


There are lots of campaign objectives in Facebook. But which one is best for you? In this blog post we explore all of the objectives available to you and explain when it would be best to use them.

Choosing the right objective is one of the most important aspects of running a successful Facebook campaign and is often overlooked.

Facebook breaks down the objectives into three areas; Awareness, Consideration & Conversion.

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James Brown

What is a UTM parameter strategy?

A UTM strategy is where you plan out how you are going to use UTM parameters for your business. There are lots of different ways they can be used, It’s worth noting that they are case sensitive so a format should be decided upon before starting out to ensure best results and to save you time in the long run when analysing data.

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James Brown

What is Pay Per Click (PPC) Marketing

Pay per click (PPC) marketing is a form of digital marketing where you only pay when someone clicks on your advert (the clue is in the name).

There are lots of different channels and forms of Pay Per Click (PPC) marketing, the most popular channels are Google and Bing.

These channels offer various different types of Pay Per Click (PPC) marketing, the most popular are paid search, display network and shopping ads.

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